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Constructing and effectively marketing (internally and externally) a great employee benefits package is key to success in today's business environment. Offering the right benefits can be as attractive a draw to top talent as can competitive salaries and a positive company culture. And great benefits are also a key way to retain the best talent after you've captured it.
In today's business world, employees are looking for more than just a salary and reasonable job security with full-time work hours. They are also keeping a keen eye on the benefits packages that are offered by employers.